E-Marketing Diploma and SEO Science

COURSE DESCRIPTION

E-marketing is one of the most widespread e-business in the world, and it is one of the main points that companies started to rely on and start in the world of e-business. Through this course, you will learn about the methods, tools, and strategy of e-marketing and how to use it in the marketing of goods and services, how to make a marketing plan commensurate with the products and companies, how to solve the problems faced by the marketing process, how to find alternatives to open new, local and international markets to export products abroad.

Target group

• Who wants to work in the field of electronic marketing.
• Who wants to develop his experience in the field of electronic marketing

What will you learn:

• The first axis
  • The concept of electronic marketing.
  • Analysis of the marketing environment and marketing functions.
  • Marketing strategies and tactics.
  • The rules of Internet marketing.
  • Preparing the marketing plan.
  • Types of electronic marketing.
• The second axis
  • Keywords.
  • Definition of BACKLINKS.
  • How to create a site.
  • Domain / Hosting.
  • Items related to your choice of hosting company.
  • What is Cpanel? and what is FTP?
  • What is SEO?
  • SEO Elements
  • Check the SEO status of my website
• The third axis
  • Tips for dealing with images on your site.
  • SEO smartphones.
  • The Google Story.
  • Build a backlink.
  • Content management.
  • Google Search Console.
• The fourth Axis
  • Google Analytics analysis tools.
  • Google Ad words advertising platform.
  • Keyword analysis.
  • Targeting in Google Ad words.
  • Advertising via the Search Network.
  • Advertising across the Display Network.
  • Advertising via the video network.
• The fifth axis
  • Marketing on Facebook.
  • Targeting via Facebook.
  • Send people to your site.
  • Promote posts.
  • Promote events.
  • Paying for pressure.
  • Paying for impressions.
  • Read the reports.
  • Post to groups.
  • Your account on LinkedIn.
  • Twitter Marketing.
  • Instagram Marketing.
  • Marketing through smartphone applications.
  • An Arab advertising platform that works with pop-up slots.
• The sixth axis
  • The mailing list.
  • Filter the mailing list.
  • SMTP Email Marketing.
  • Mail chimp Software.
  • Practical application.
  • How to make sure your campaign goals are met.

Certificates

• A certificate certified by Aurora Sweden and registered with the Swedish government
• Aurora attendance certificate for the given course.